Sustainability is becoming increasingly important in tourism. But what does it specifically mean for your guests? A recent study by EHL has identified seven distinct tourist segments, each with unique attitudes and needs regarding sustainable offerings.
HotellerieSuisse warmly invites you to a practical workshop where EHL Professors Matthias Fuchs and Valentina Clergue will present the findings of this study. The workshops can be conducted in German, French, or English, tailored to your preferences. You will learn how to adapt your offerings and marketing strategies to the specific sustainability preferences of your guests. This will enable you to optimize your services, increase guest satisfaction, and tap into new target markets.
What Awaits You in the Workshop?
•Insights into the Seven Tourist Segments: Understand how attitudes and behaviors regarding sustainability differ among your guests.
•Strategies for Expanding Your Offerings: Learn which sustainable options resonate with each segment and how to implement them effectively.
•Effective Communication: Get tips on how to communicate your sustainable offerings before and after purchase to maximize impact.
By focusing on the right guest segments, you can make a positive environmental contribution while also benefiting economically. Some segments are willing to pay a premium for sustainable offerings without compromising their satisfaction.
Interested? Here’s How to Participate
Would you like to attend a workshop or learn more? The workshops are available in German, French, and English. Contact your regional HotellerieSuisse association or send an email to hospitality-booster@hotelleriesuisse.ch. We are happy to support you in improving your sustainable offerings and marketing them effectively.
Take this opportunity to future-proof your business and meet the growing demands of your guests. Together, we can shape the future of sustainable tourism in Switzerland.