- Idea
Fragmented IT landscape
The IT landscape of many Swiss hotels is characterised by numerous small systems that function well in isolation and fulfil their purpose. This is a finding from various conversations with…
- Interest
The accommodation needs of the “Golden Agers” generation
Many accommodation establishments are considering how they can better serve the extended needs of older guests and become specialists for the “Golden Agers” generation without excluding other target groups. Others…
- Need
Hotel positioning – Adults only
A typical morning at the Swiss hotel buffet: the Müller family with their 3 children meanders past the couple who want to spend their “golden wedding anniversary” in relaxed tranquillity,…