Artificial intelligence is already transforming the hotel industry today. To support Swiss hotels in this development, HotellerieSuisse is launching a hands-on webinar series on the concrete use of AI in hotel operations. Between July and December 2025, five topic-specific webinars with experts will take place – with the goal of providing orientation, building knowledge, and promoting practical application.

Each webinar offers:

  • Expert input from industry partners
  • Q&A sessions for direct exchange
  • Concrete, practice-oriented recommendations
  • Free participation for everyone interested

The webinars will be held in German. You can find the recordings here with subtitles in French, Italian, and English.

📅 Webinar Dates & Registration

  • 1. Fundamentals of AI & Business Implications
    With: Mirus
    31 July 2025, 15:00 to 16:00
    Register now

  • 2. AI in Guest Experience & Personalization
    With: LobbyAI
    28 August 2025, 15:00 to 16:00
    Register now

  • 3. AI in Revenue Management & Operations Optimization
    With: RoomPriceGenie
    25 September 2025, 15:00 to 16:00
    Register now

  • 4. AI & Transformation of the Working World
    With: SUM Hospitality
    28 October 2025, 15:00 to 16:00
    Register now
  • 5. AI Regulation & Ethics in the Swiss Hotel Industry
    With: HotellerieSuisse Legal Services
    27 November 2025, 15:00 to 16:00
    Register now

Why this series matters

The webinar series is part of a pilot project by HotellerieSuisse and aims to:

  • Raise awareness and provide orientation on AI and digitalization
  • Showcase existing tools and promote their practical use
  • Encourage exchange and engagement with AI across the sector

All webinars will be available as recordings after the live session.

Let’s shape the future of Swiss hospitality together: informed, engaged, and ready for change.

Did you know?

Digitalization is a core subtopic in the Sustainability Framework of HotellerieSuisse – specifically within the focus area “Ethical Business Management”. The goal is to support businesses in operating sustainably, making digitalization visible and attractive along the entire guest journey, and acting as responsible hosts.

If you have any questions, feel free to contact hospitalitybooster@hotelleriesuisse.ch – we’ll be happy to help.