{"id":6799,"date":"2024-08-08T09:34:45","date_gmt":"2024-08-08T07:34:45","guid":{"rendered":"https:\/\/www.hospitality-booster.swiss\/?p=6799"},"modified":"2024-08-21T14:40:34","modified_gmt":"2024-08-21T12:40:34","slug":"ensemble-nous-sommes-plus-forts-comment-lintelligence-collective-apporte-des-impulsions-creatives-a-lindustrie-de-lhebergement","status":"publish","type":"post","link":"https:\/\/www.hospitality-booster.swiss\/fr\/ensemble-nous-sommes-plus-forts-comment-lintelligence-collective-apporte-des-impulsions-creatives-a-lindustrie-de-lhebergement\/","title":{"rendered":"Ensemble, nous sommes plus forts: comment l&rsquo;intelligence collective apporte des impulsions cr\u00e9atives \u00e0 l&rsquo;industrie de l&rsquo;h\u00e9bergement"},"content":{"rendered":"<p><span data-contrast=\"auto\">Dans le r\u00e9seau d&rsquo;innovation de HotellerieSuisse \u2013 le Hospitality Booster \u2013 un autre projet pilote a \u00e9t\u00e9 initi\u00e9. En collaboration avec la start-up BrainE4, le mod\u00e8le de l&rsquo;intelligence collective a \u00e9t\u00e9 test\u00e9. L&rsquo;objectif \u00e9tait de trouver des solutions cr\u00e9atives et des id\u00e9es pour le d\u00e9veloppement futur de l&rsquo;industrie, en coop\u00e9ration avec le secteur.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le projet a dur\u00e9 un mois et a \u00e9t\u00e9 publi\u00e9 via les canaux de communication de HotellerieSuisse et du Hospitality Booster, ainsi que pr\u00e9sent\u00e9 au Hospitality Summit en juin 2024. Dans l'\u00a0\u00bbIdeenARENA\u00a0\u00bb lors de cet \u00e9v\u00e9nement, les participants pouvaient soumettre anonymement leurs suggestions et les faire concourir dans une comp\u00e9tition \u00e9quitable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Les r\u00e9sultats parlent d&rsquo;eux-m\u00eames:<\/strong><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gr\u00e2ce \u00e0 109 participants, 126 id\u00e9es et 3 555 duels jou\u00e9s, de nombreuses tendances innovantes pour l&rsquo;industrie ont \u00e9t\u00e9 identifi\u00e9es.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Principaux enseignements et recommandations:\u00a0<\/strong><\/p>\n<p><strong>Transformation num\u00e9rique:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\"><strong>Priorit\u00e9:<\/strong> Obtenir des r\u00e9servations directes en ligne est la priorit\u00e9 absolue pour les entreprises d&rsquo;h\u00e9bergement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Recommandation:<\/strong> Les entreprises doivent optimiser leurs processus de r\u00e9servation en ligne et investir dans une pr\u00e9sence web contemporaine pour garantir des avantages concurrentiels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Promotion de la diversit\u00e9 et de l&rsquo;\u00e9galit\u00e9:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\"><strong>Priorit\u00e9:<\/strong> Offrir des emplois \u00e0 moins de 100% de temps de travail.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Recommandation:<\/strong> Les mod\u00e8les de travail flexibles et les solutions de garde d&rsquo;enfants peuvent renforcer la diversit\u00e9 et l&rsquo;\u00e9galit\u00e9 dans l&rsquo;industrie et accro\u00eetre l&rsquo;attrait en tant qu&#8217;employeur.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Recrutement et fid\u00e9lisation des employ\u00e9s:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\"><strong>Priorit\u00e9:<\/strong> Impliquer les employ\u00e9s dans le succ\u00e8s de l&rsquo;entreprise.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Recommandation:<\/strong> Les mod\u00e8les de participation et l&rsquo;implication des employ\u00e9s dans les processus d\u00e9cisionnels peuvent augmenter la satisfaction et la fid\u00e9lit\u00e9 du personnel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Formation professionnelle et apprentissage:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\"><strong>Priorit\u00e9:<\/strong> Formation r\u00e9guli\u00e8re des formateurs professionnels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Recommandation:<\/strong> Investir dans la formation continue et le mentorat des formateurs est essentiel pour assurer la qualit\u00e9 de la formation professionnelle et la fid\u00e9lisation \u00e0 long terme des apprentis.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Mesures de durabilit\u00e9:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\"><strong>Priorit\u00e9:<\/strong> R\u00e9duire le gaspillage alimentaire et s&rsquo;approvisionner en produits locaux et durables.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Recommandation:<\/strong> Mettre en \u0153uvre des initiatives de durabilit\u00e9 telles que la r\u00e9duction du gaspillage alimentaire et l&rsquo;utilisation d&rsquo;\u00e9nergies renouvelables pour renforcer la sensibilisation environnementale et l&rsquo;efficacit\u00e9 des ressources.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>D\u00e9veloppements technologiques:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\"><strong>Priorit\u00e9:<\/strong> Augmenter l&rsquo;efficacit\u00e9 des flux de travail.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Recommandation:<\/strong> Utiliser des technologies telles que l&rsquo;intelligence artificielle et l&rsquo;IoT (Internet des objets) pour optimiser les processus et am\u00e9liorer l&rsquo;exp\u00e9rience des clients.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Sources d&rsquo;innovation:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\"><strong>Priorit\u00e9:<\/strong> Les conversations avec les clients et les \u00e9changes avec les coll\u00e8gues du secteur comme principales sources d&rsquo;inspiration.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Recommandation:<\/strong> Les h\u00f4teliers devraient maintenir des boucles de r\u00e9troaction r\u00e9guli\u00e8res avec les clients et des \u00e9changes intensifs avec les coll\u00e8gues du secteur pour identifier et mettre en \u0153uvre continuellement de nouvelles id\u00e9es et opportunit\u00e9s d&rsquo;am\u00e9lioration.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Et alors ?\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">L&rsquo;\u00e9valuation du projet pilote montre que l&rsquo;industrie peut r\u00e9aliser des progr\u00e8s significatifs gr\u00e2ce \u00e0 des mesures cibl\u00e9es dans les domaines de la num\u00e9risation, de la diversit\u00e9, de la fid\u00e9lisation des employ\u00e9s, de la formation professionnelle, de la durabilit\u00e9 et de la technologie. Les r\u00e9sultats fournissent des recommandations concr\u00e8tes qui peuvent aider les entreprises \u00e0 rester comp\u00e9titives et \u00e0 mettre en \u0153uvre des innovations tourn\u00e9es vers l&rsquo;avenir. HotellerieSuisse et le Hospitality Booster ont d\u00e9montr\u00e9 avec ce projet que l&rsquo;intelligence collective est un outil efficace pour identifier le potentiel d&rsquo;innovation. Les id\u00e9es d\u00e9velopp\u00e9es offrent un r\u00e9servoir pr\u00e9cieux de solutions qui favorisent de mani\u00e8re durable le d\u00e9veloppement et l&rsquo;am\u00e9lioration de l&rsquo;industrie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.hospitality-booster.swiss\/wp-content\/uploads\/2024\/08\/01-FR_BrainE4-Auswertung-Schwarmintelligenz-fuer-PDF-Blog.pdf\"><strong>Voici<\/strong><\/a> toutes les questions et id\u00e9es issues du sondage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le r\u00e9seau d&rsquo;innovation de HotellerieSuisse \u2013 le Hospitality Booster \u2013 un autre projet pilote a \u00e9t\u00e9 initi\u00e9. En collaboration avec la start-up BrainE4, le mod\u00e8le de l&rsquo;intelligence collective a&#8230;<\/p>\n","protected":false},"author":22,"featured_media":6637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[138,244,26],"tags":[],"class_list":{"0":"post-6799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-evenements","8":"category-general-news-fr","9":"category-inspiration-fr"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/posts\/6799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/comments?post=6799"}],"version-history":[{"count":3,"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/posts\/6799\/revisions"}],"predecessor-version":[{"id":6840,"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/posts\/6799\/revisions\/6840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/media\/6637"}],"wp:attachment":[{"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/media?parent=6799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/categories?post=6799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hospitality-booster.swiss\/fr\/wp-json\/wp\/v2\/tags?post=6799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}