{"id":7190,"date":"2026-06-10T13:53:48","date_gmt":"2026-06-10T11:53:48","guid":{"rendered":"https:\/\/www.hospitality-booster.swiss\/?p=7190"},"modified":"2026-06-10T13:53:48","modified_gmt":"2026-06-10T11:53:48","slug":"turning-old-items-into-favorites-how-new-stories-emerge-from-hotel-textiles","status":"publish","type":"post","link":"https:\/\/www.hospitality-booster.swiss\/en\/turning-old-items-into-favorites-how-new-stories-emerge-from-hotel-textiles\/","title":{"rendered":"Turning Old Items into Favorites \u2013 How New Stories Emerge from Hotel Textiles"},"content":{"rendered":"

Just over a year ago, we began encouraging lodging establishments to participate in our project to repurpose hotel textiles. Today\u2014one year later\u2014we offer a glimpse into the project\u2019s progress and results.<\/strong><\/p>\n

In Switzerland, approximately 110,000 tons of used textiles are generated annually\u2014about half of which is disposed of. At the same time, the global textile industry accounts for around 10% of worldwide CO\u2082 emissions. While EPR (Extended Producer Responsibility) regulations are being discussed at the political level, we have already taken concrete action: We have brought the hospitality industry and the textile circular economy together.<\/p>\n

When \u201cend-of-life\u201d doesn\u2019t mean \u201cworthless\u201d<\/h3>\n

In hotel operations, large quantities of textiles are used daily\u2014from bed linens to table linens and curtains, to terry cloth items and uniforms. Due to intensive use, these materials regularly reach a point where they can no longer be used for their original purpose.<\/p>\n

Too old, too worn out, no longer suitable\u2014for hotel operations.<\/p>\n

And yet: far too good to throw away.<\/p>\n

Instead of throwing them away, we give them a second life<\/h3>\n

Following the successful onboarding of the Ameron Luzern Hotel Flora, Hotel Rigi Kaltbad, and Hotel Einstein St. Gallen, as well as the B\u00e2le Hotels Group and EHL last fall, these establishments provided us with their end-of-life textiles. The fair fashion factory (fff) in Basel used them to carry out two successful projects:<\/p>\n

On the one hand, high-quality designer pieces were created and presented this spring in a pop-up store in collaboration with Coop City Basel. On the other hand, the fff worked together with the hotels to develop new product ideas for hotel operations: tablecloths were transformed into stylish beach bags, while other textiles were turned into practical and durable everyday items for guests.<\/p>\n

Particularly encouraging: The hotels are thrilled and would like to include the products in their assortment in the future.<\/p>\n

Now the next phase begins for the fff\u2014the search for local producers who can efficiently and sustainably process these textiles in larger quantities.<\/p>\n

And our collaboration with the fff isn\u2019t quite over yet\u2014they can still be found at HotellerieSuisse as a Trusted Start-up within the Trusted Network.<\/p>\n

Circular Economy \u2013 Experience It Firsthand<\/h3>\n

The project aims to make more targeted use of existing resources and reduce waste. At its core is the concept of the circular economy: materials should be used for as long as possible and retain their value.<\/p>\n

Specifically, this means:<\/p>\n