Initial situation
hypt is a Bernese start-up that has already successfully gained a foothold in the gastronomy sector with its innovative marketing software. The start-up helps restaurateurs to win new customers with the help of very satisfied guests and to intercept negative guest experiences – before they end up on the Internet.
In a simple, playful and new way, hypt motivates satisfied restaurant guests to give feedback on the spot and send a personal recommendation directly to friends and family. Negative feedback is only received by the restaurant itself, the dissatisfied guest is appeased. Positive feedback, in turn, can be published directly on Google.
The young company hypt is convinced that this solution can also offer the hotel industry great added value – more feedback and more guests. To test this, three hotel businesses are being sought for a pilot project.
Goals of the project
For six months, the pilot companies will actively use the hypt solution in their hotels and gain experience. The entire functions of hypt will be available to them. During the entire time, hypt remains in close contact with the hotel and responds to wishes and experiences. The aim is to find out whether the solution, analogous to the catering industry, also provides measurable added value in the hotel industry.
Advantages – the USP
- Proximity to the guest plays a very central role nowadays. hypt offers the possibility to learn more about the clientele and to let positive feedbacks on Google speak for themselves.
- Negative feedbacks on the internet can be a real plague. hypt intercepts negative comments before they land on the internet and gives hotel businesses the opportunity to react directly to them.
- Personal recommendation is and remains the strongest marketing tool. With hypt, hotels motivate their satisfied guests to send a personal recommendation of the hotel to friends and family. The customer base can thus be actively expanded.